They couldn't be more wrong.
Yes there are many ways to market your business, products, or services online that are effective.
Facebook is the king of the mountain right now. But YouTube, Bing, and blogging are also great ways to relay your message to your market that you have what they want.
While the ultimate goal is to create as many sales as possible, both immediately and residually, it all starts with collecting leads(emails).
Once that collection process begins, it is then up to the quality of your Email Marketing to close the sale. The prospect has to know, like, and trust you. They also need to know that you "get them." You understand their pain, pleasure, struggles, and obstacles. You need to resonate with them because when the time comes to make a buying decision, they will think of you first.
What is entailed in good Email Marketing? Telling good stories and giving value. If you have targeted your niche/market correctly and are catering your message to speak to those exact people, there is no limit to the value you can provide others and income you can create for yourself.
Sounds easy, right?
Well, there is an art to becoming a master of Email Marketing. Even the so-called "masters" will tell you they are always learning and trying new things. But for anyone to be successful online, they have to be good/great at Email Marketing.
Here are some astounding statistics as to why Email Marketing is so powerful and an absolute necessity for a profitable business:
- Email destroys all other types of marketing with return on investment
at 41 to 1, which is nearly twice that of any other approach.
- 40 times as many purchases come from links in emails than from
Facebook or Twitter.
- There are about $3.9 billion email accounts worldwide, 25% of which
are corporate accounts.
- 182.9 billion emails are sent per day, with 100.5 billion of those being
business related. To put that in perspective, there are $2.7 billion
"likes" on Facebook each day.
- We spend an average of 2.5 hours a day on business emails if we're
employed or run a business (50 hours per month).
- Between 65-78% of adults (depending on age group) name email as
their first preference in communicating with others, compared to 0-4%
who prefer social media.
- Up to 95% of qualified prospects on your website are there to research
and are not yet ready to talk to a sales rep, but as many as 70% of
them will eventually buy a product from you -- or your competitors.
- Email Marketing is SCALABLE. Using an autoresponder, you can
communicate with hundreds and thousands of interested prospects
with a click of a mouse (after using several email autoresponder
services out there, I consider this one to be the best)
So as you can see, there is no denying that email is very much alive as a sales general for you. The fact that it will work as well for you as your knowledge on the subject, it only makes sense to Become A Student Of Email Marketing.
Here are a few more personal thoughts on Email Marketing:
You may be thinking to yourself, "sure I use email all the time, but I don't sell my products or services online." Is that really true? Aren't you "selling" through email with regular correspondence with your clients and vendors? The online world has a hand in all of our success in today's business and at the root of it all is how to send emails effectively (actually corresponding via live email and social media chatting is also a highly effective way to drive sales. I will be talking about that in a future post).
Even successful business people that don't use email for their primary profits could explode their businesses exponentially through strategic email marketing. Those that have purchased from someone before and were happy with their experience are highly likely to purchase from them again.
How would they know they are interested in buying from someone again?
I hope this article was helpful to you and should you have any questions on this subject feel free to reach out to me anytime. If you are looking for a side income or new business online, there is a brand new franchise-style system that is helping the newest of newbies succeed immediately. My personal video about it can be found here.
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Thanks for reading, and get cracking on learning how to be great at Email Marketing!